The Great 2012 Political Fundraising Debate

“So the plan is to bank what they can bank leading up to the elections, and then they know that people are probably going to go for the immediacy of online giving in the last two weeks,” she adds.

Integration
The panelists agreed that they are making concerted efforts to integrate everything much more tightly this time around. Ways they plan to do that include:

• Making sure there’s an opportunity to access any channel in direct mail — URLs, phone number, etc.
• Making sure that they follow up telemarketing calls with e-mails.
• Putting specific URLs on fulfillment information.
• Turning activists into givers when they can, online and offline.

Cubine adds that a key takeaway gleaned from the panelists is that telemarketing is the most successful medium for taking online activists and recruiting them into donors. So if you can get their phone numbers, give them a call.