The Great 2012 Political Fundraising Debate

On Nov. 3, Cubine moderated a panel discussion presented by the Direct Marketing Association of Washington titled “The Great Debate: Channel Wars — Red vs. Blue, Old vs. New,” on how the political parties plan to communicate with activists and solicit donors for 2012. Joining Cubine were Adam Conner, associate for privacy and global public policy at Facebook; Kim Postulart, director of marketing at the Democratic National Committee; Jim Rowley, direct of marketing at the Republican National Committee; Michael Sabat, vice president of business development and account management at mobile marketing company Mobile Commons; and Eric Wilson, director of congressional clients and digital advertising at full-service interactive agency Engage.