The Great 2012 Political Fundraising Debate

Further, both sides agreed that they will raise much more money using direct mail and telemarketing than they will using the Internet in the coming year — but online giving and activism still will play a role.

“As organizations are trying to make decisions about where to place their money in their budget, they need to look at their budget holistically. Online is not off in its own little world. Mobile is not off in its own little world, Facebook either,” Cubine says. “They’re all channels that feed into one another.”