The Great Debate: Direct Mail vs. Online Acquisition

* The cost of mail continues to increase, and online campaigns are frequently less expensive.

* Nonprofit giving trends show more and more people likely to give online in the coming years.

Our conclusion at the end of the session was that as Internet fundraising continues to increase, it is important for organizations to consider online acquisition campaigns. At the same time, much like in the commercial world, mail still plays a vital role in the growth and maintenance of your membership file.