The Great Debate: Direct Mail vs. Online Acquisition

To help your organization determine the proper blend, consider your membership acquisition goals. Are you looking to maximize your upfront income? Break out into new markets? Develop future audiences? Increase retention? Offset increased postage costs?

The challenge for each organization is to create a strategy that best reaches its membership goals. This means constantly testing the most effective use of online leads while continuing to utilize the known benefits of traditional direct-mail campaigns.