To the Point: The Great Debate: Which Channel Is Best?
Ask the right questions before you nail the coffin on direct mail or give up e-mail for Facebook.
How can we meet more people where they are?
More specifically, what can we do today, tomorrow and the next day to meet more people where they are, and get them engaged and connected with our cause?
The answer to this question has to do with finding the “sweet spot” between the goals of your organization and the desires of your audience. It’s this overlap that should be the focus of all your marketing efforts.
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