To the Point: The Great Debate: Which Channel Is Best?
Ask the right questions before you nail the coffin on direct mail or give up e-mail for Facebook.
Jocelyn Harmon is director of business development at Triplex Interactive (emailforimpact.com) and keeper of the Marketing for Nonprofits blog (marketingfornonprofits.org). Reach her at jocelyn.harmon@emailforimpact.com
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