The Great Schlep
Who says alienating whole segments of the giving public is always a bad thing?
For fundraisers, 2008 was a year of change and challenge. Plummeting endowments, budget cuts and other lows added pressure to bring in new money while spending even less than before.
At the same time, a new era of fundraising was born online. Widgets and badges and videos (oh, my!) hit our sector big time — and even the smallest and most old-school organizations had to admit that it was time to wake up and smell the coffee brewing online.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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