The Great Schlep
Who says alienating whole segments of the giving public is always a bad thing?
I know, I know: You’re a fundraiser and I’ve been yammering on about programmatic content, so you’re wondering how this relates to your side of the office. Well, as any good fundraiser knows, great programs are easier to fundraise for. They give you something to brag about, something that demonstrates the value of a donor’s investment. Plus, having a big reputation or huge visibility is the best possible door-opener.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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