The Great Schlep
Who says alienating whole segments of the giving public is always a bad thing?
This site isn’t big; wasn’t expensive to build; and doesn’t use every possible widget, gadget or tool. Leveraging connections and staff mojo, thegreatschlep.com was built (and the video produced) for less than $50,000 and brought in more than $250,000 in less than four months. It’s a relatively simple site built for a specific audience that includes only the content it needs to take action.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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