The Great Schlep
Who says alienating whole segments of the giving public is always a bad thing?
The Great Schlep demonstrates the power of the Web when an organization is willing to take risks and, perhaps, piss off a few people in order to create real change. FS
Sarah Durham is founder and principal of New York-based consultancy Big Duck. Reach her at sarah@bigducknyc.com
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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