The Great Schlep
There were many sites built that use these new tools. Perhaps one of the most notable of the successful sites is www.thegreatschlep.com. Featuring a saucy video by comedian Sarah Silverman, this site launched during the pre-election run-up to inspire young Jews to make “the great schlep” to Florida to persuade their grandparents to vote for Barack Obama. Considering that Obama won Florida’s electoral votes by less than a 2 percent margin, it’s easy to imagine how the hundreds of people who made the great schlep played an important role in winning this battleground state for him.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
