The Great Schlep
Who says alienating whole segments of the giving public is always a bad thing?
If you’re not familiar with Silverman, it’s probably because you don’t fit into her demographic: Her Comedy Central series, “The Sarah Silverman Program,” and potty-mouthed comedy typically appeal to 20-somethings,
or those with a high threshold for off-color language and inappropriate topics. Silverman’s video for The Great Schlep takes on just about every taboo you can imagine, including racism, anti-Semitism and even prostitution.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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