The Green Production Process: Environment-friendly practices that make social and economic sense

The precise benefit of green production may be difficult to measure for such a results-oriented business process, especially in the direct-mail channel. But remember: Green direct marketing can make social and economic sense. It’s up to the smart direct-marketing manager to explore how and when.

Crystal Uppercue is the marketing manager for Rockville, Md.-based direct-marketing production facility EU Services. This article originally appeared in the April issue of FundRaising Success sister publication Target Marketing.