The Green Production Process: Environment-friendly practices that make social and economic sense

Find where the green savings grow
For many years, paper has been easy to recycle, so all direct-marketing production companies make it part of their plant processes. But direct-marketing managers need to go beyond recycled paper choices in their conservation efforts.

The common knock on going green is that environmental practices add cost and chill net returns. The larger question is: Can any business afford not to change its industrial colors? Today, environmental sensitivity calls for a rainbow of sound practices.