The Green Production Process: Environment-friendly practices that make social and economic sense

* Include an easy opt-out option on mailings to eliminate waste and express your consideration.

* Use techniques like predictive modeling to target a smaller, more specific audience with mailings that help reduce or eliminate bulk mailings with lower return percentages.

* Choose a lighter-weight paper stock, or use postcards instead of larger pieces — relying on fewer resources means that it will cost less to send.