The Green Production Process: Environment-friendly practices that make social and economic sense

* Explore cross-media marketing. Used in conjunction with other media, options like e-mail and Web marketing can create recognition and help reinforce direct mail.

* Select direct-marketing production vendors that are certified in forest and paper programs.

Verify stewardship
As consumers demand greater environmental responsibility from companies with whom they do business, direct-marketing managers look for ways to differentiate themselves in this brave, new, green world. Some organizations have set up internal task forces to identify ways to minimize adverse environmental impacts. For direct marketers, a key part of that effort involves turning to vendors for options on how to go green.