The Green Prospects

So, whether your own motivations are more like Luke’s (to save the world!) or Han’s (to get rich!) — or both — it’s time to buckle up and do an environmental makeover on that mailing.

First, a reality check

Before you run off the cliff screaming that the green prospect doesn’t want any mail, be comforted that they do. The green prospect is spending plenty of money, but is just more environmentally sensitive — and she wants to see that reflected in the direct mail she receives. In other words, not just targeted mail that is somewhat relevant to her life, but packages that are increasingly environmental.