The Green Prospects

“Being perceived as environmentally sensitive plays well with brands and is proving to be a motivator for employees,” relates Meta Brophy, director of publishing operations at Consumers Union, the nonprofit publisher of Consumer Reports in Yonkers, N.Y.

Consumers Union has used the planning tool successfully, and Brophy recommends it highly. “By using the planner, an organization can gauge its practices today and enable planning, testing and implementation for practices tomorrow. The planner does not ask businesses and organizations to abandon sound business decisions in their pursuit of a greener direct marketing process. It offers a path for a better environmental footprint and increased business efficiency by suggesting ways to achieve these mutual objectives,” she describes.