The Green Prospects

Package composition, literally, now matters

“How a package is composed, literally, is increasingly important to many consumers,” affirms Patricia Kachura, DMA’s senior vice president for corporate responsibility. She says environmentally conscious consumers are taking into account the entire composition and life cycle of the promotion, product and package, from the procurement of materials (does it support well-managed forests by asking for certified paper?), design and production (does it minimize product needed by using lighter basis weight materials, recycled content, soy-based inks?), printing (mill efficiency, emissions) and packaging and transportation/shipping (carbon footprint).