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Ethan Boldt
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Will such purchasing changes drive up the end cost? Not necessarily. “Generally speaking, I’ve found that using less, costs less,” she says. For example, by using lighter basis weights, such as moving from a 60 lb paper to a 45 lb paper, you’re lessening the cost and weight. Using fewer pages and reducing the trim size for certain mailings, like magalogs, also can help.
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- Companies:
- Natural Resources Defense Council
- Places:
- San Francisco
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Ethan Boldt
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