The Growing Advantages of Insert Media for Fundraising

What are the advantages of using insert media?

The first advantage is cost. At about one tenth the cost of direct mail, it can be tested without much risk. In fact, one can test 50,000 pieces in a program at less than a 5,000-piece list test. Compared to direct-response television and direct mail, the cost of creative deployment is far less expensive, as well. The most important fact here is effeciency. Response is not proportional to cost and, in fact, many marketers find that they achieve a lower advertising-to-revenue ratio with this medium.