The Growing Advantages of Insert Media for Fundraising

The second advantage is exposure. Unknown to most marketers, there are literally billions of inserts distributed each year. A marketer can put an insert into every household in the United States each month. In addition, it has been known to boost the response results of other channels.

Another important advantage is the implied endorsement. With package inserts, catalog blow-ins and other insert channels, you are riding along with a company’s product or communication with their customers. This has the effect of implying an endorsement of your organization. In fact, we have found that an actual endorsement increased response an average of 15 percent over a non-endorsed piece.