The Growing Advantages of Insert Media for Fundraising
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Dan Plunkett
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How do you get started?
The first thing is to contact an agency with a good deal of experience in insert media. These groups perform as creative and offer consultants, and their buying power helps you get the best media rates. Unlike direct mail, your inserts will be delivered to a variety of fulfillment locations, and the logistical support should not be understated. For the initial stage of testing, an agency that can provide turnkey support, creative, print production and media buying saves you the need for internal resouces.
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- People:
- Dan Plunkett
- Places:
- Scarsdale, N.Y.
- United States
Dan Plunkett
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