The hot news at Rutgers is a telefundraising program that has seen steady growth for the past eight years.

By Margaret Battistelli Gardner

“I say the sooner we can get people giving, the better,” he says. “Rutgers graduates 8,000 to 10,000 people a year, and they’re instantly thrown into the calling pool.

“Sure, you can expect slower growth after you maxed out your program, but you should still grow a little every year. If not, then something’s wrong,” he adds. “Either you’re not soliciting everybody; the new idea for the year wasn’t so great; or your approach, case for support or program strategies have become stale.”