The hot news at Rutgers is a telefundraising program that has seen steady growth for the past eight years.

By Margaret Battistelli Gardner

According to Brennan, Rutgers is the first university to break the $5 million mark in pledges and is the highest pledge-dollar program in the country by about $1.3 million.

So what happened?
Brennan instituted a year-round calling program (as opposed to the traditional September-December and February-May schedule), did away with the volunteer callers and, basically, stopped telemarketing altogether.