The hot news at Rutgers is a telefundraising program that has seen steady growth for the past eight years.

By Margaret Battistelli Gardner

OK, not really. He and Wilt turned the volunteer-based program into a paid student-caller program. They also partnered with Advantage Fundraising Consulting and implemented new fundraising strategies that took the burden of the ask off of the callers.

“Their job is twofold: They’re first goodwill ambassadors for the university and then fundraisers,” Brennan explains. “But they’re not telemarketers, because they are not selling anything. They’re providing an opportunity for our prospects to invest in Rutgers and its students.”