The hot news at Rutgers is a telefundraising program that has seen steady growth for the past eight years.

By Margaret Battistelli Gardner

Advantage President Anthony Alonso recommended that Rutgers preface every phone call with a letter explaining to potential donors what and why they should give. It also tells them not only to expect a phone call, but when — usually about a week later.

Though he knows it’s a good idea now, Brennan wasn’t thrilled with the pre-call letter notion early on.