The hot news at Rutgers is a telefundraising program that has seen steady growth for the past eight years.

By Margaret Battistelli Gardner

“Much of our work in fundraising is based off of the pre-call letter concept,” he adds. “If you’re a major-gifts officer trying to schedule an appointment, you would send a pre-call letter ahead of time and then follow that up with a call to schedule the appointment.”

The pre-call letters are signed by major-gift donors, Brennan explains, which also makes the process a great cultivation tool. Signers share their Rutgers experience with the development staff, which then writes the pre-call letters for their approval.