Ring of Fire

Involvement on that level gets signers excited about their alma mater again and often leads to their own increased giving, Brennan says.

Equal-opportunity calling
Over the past three years, Rutgers has partnered with Advantage in an effort to reach Brennan’s goal of contacting every alumnus, parent and friend on the 240,000-name prospect file at least once a year, regardless of his or her giving history. Outsourcing to Advantage made that possible, though fewer calls will be outsourced going forward since Rutgers recently opened a second calling center, doubling its call-center capacity. The new center is on its Camden campus; the original is at the main campus in New Brunswick.