Case Study: Human Rights Campaign
The HRC has figured out how to use direct mail to convert online supporters.
(In the interest of full disclosure, Karin Kirchoff works with the Human Rights Campaign on its fundraising programs.) FS
Karin Kirchoff is vice president at MINDset direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle. Reach him at jregen@merkleinc.com
- Companies:
- Human Rights Campaign
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