Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
For years, Washington, D.C.-based The Humane Society of the United States ignored the Internet’s full potential to reach donors and supporters.
Here’s the situation we found ourselves in: HSUS’ Web site in April 2003 had been transferred to its third department in five years. While the site was graphically appealing and content rich, it ran on proprietary software developed by a company that no longer was in business.
- Companies:
- The Humane Society Of The United States
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