Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
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Geoff Handy
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We’ve been producing high-impact campaigns online ever since. Because HSUS is the largest public-policy organization in the animal-protection field, we’ve built much of our growth around online advocacy, which is tied to federal and state legislation. After all, when someone cares enough about an issue to sign a petition or fire off an e-mail to a representative, he’s also more likely to tell a friend about it or donate.
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Geoff Handy
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