Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
Today, more than 650,000 advocates and donors have opted in to receive e-mails from us. Nearly one in four of those people joined us as a result of their support for our high-profile, disaster-relief work following Hurricane Katrina. The majority of the rest have joined by taking action online. Collectively, these advocate-donors contributed more than $2 million online in 2005 to support HSUS programs — plus another $18 million in online
donations for our disaster-relief work.
- Companies:
- The Humane Society Of The United States
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