Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
HSUS benefits from conveying issues tailor-made for the Internet. After all, it’s a rare person who can look at a suffering or threatened animal’s face, and not feel sympathy or outrage, or both. By leveraging the Internet’s power, we’ve begun to translate those feelings into meaningful change for animals — and financial support for our cause.
- Companies:
- The Humane Society Of The United States
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