Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
In short, we were Exhibit A for what happens when an organization lacks the commitment, strategy and technology needed to leverage the Internet to achieve its mission and raise needed funds.
The online community
Organizational commitment came first, when we decided to invest in the Internet as an avenue for recruiting new donors. We took a big, first step by consolidating all online communications functions — including e-mail communications, fundraising and the Web site — under one departmental roof.
- Companies:
- The Humane Society Of The United States
Related Content
10 Amazingly Successful Fundraising Ideas for Your Animal Welfare Nonprofit
Is Your Philanthropic Support Going to the Dogs?
National Audubon Society's "Small" Direct Mail Control
A Direct Mail Control: National Audubon Society
Anatomy of a Mail Control: Friends of the Earth
African Wildlife’s Mail Balances Pictures and Copy
Comments
