Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
We developed seven strategic objectives to guide our program — several borrowed from other nonprofits that seemed light-years ahead of us. Chief among the objectives was to use the Internet for advocacy and fundraising. We decided to start building relationships online as our fundamental approach to boosting the lifetime value of online advocates and donors. We enshrined this goal in the new department’s moniker: eCommunity.
- Companies:
- The Humane Society Of The United States
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