Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
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Geoff Handy
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Pulling it all together
And that’s exactly what we began to do. To shorten our learning curve, we hired Donordigital, a firm with offices in Washington, D.C., and San Francisco, that specializes in online advocacy, marketing and fundraising. In addition to honing our strategy and helping us apply best practices, Donordigital instantly expanded our production capacity, with its in-house copywriters and Web designers.
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Geoff Handy
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