Casting a Wide ‘Net’
The Humane Society of the United States successfully uses the Internet to reach donors’ hearts — and their wallets.
We began to launch strategically planned serial campaigns designed not only to improve animals’ lives, but to engage our online advocates and recruit new ones. We committed ourselves to running only campaigns that reflected HSUS’ true priorities; this would ensure we would recruit and retain those online advocates and donors who were keyed into our mission and priority campaigns.
- Companies:
- The Humane Society Of The United States
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