The Importance of Follow-up and Thank You

The study was sponsored by Advocacy Online, and researched and written by Duane Raymond of Fairsay and consultant Jess Day. FundRaising Success was able to catch up with Raymond and Day recently to find out what tips they think the study results hold for nonprofit organizations.

FundRaising Success: Given the findings that many organizations don't send follow up e-mails within a month and many don't send thank-you e-mails, what advice can you give to organizations?
Duane Raymond: I'd generally suggest ensuring they have a planned supporter journey for campaigning supporters that includes a welcome route — and that they follow it. Planning and following a story arc over each campaign would help, too. Most organizations don't seem to put much planning into e-campaigning, and they should if they wish to be successful at it.