The Importance of Follow-up and Thank You

The only point I would add is that I noticed that very few organizations used thank-you pages and e-mails to reinforce basic campaign messages. Obviously, the one-month cut-off was fairly arbitrary, but I think many campaigners forget that their supporters are not living and breathing the campaign each day the way they are themselves. A month later (or even less!) an ordinary member of the public is going to have done and read a lot of other stuff and may well not remember very clearly the details of the action they took. Follow-up messages often assumed a lot of knowledge/recollection — this is especially a problem when campaigns have nontransparent names (e.g., see if you can guess what "Stop harming, start helping" is about!).