The Importance of Making Eye Contact

I, like Carnac the Magnificent, can tell you the contents of 95 percent of the nonprofit solicitations that come in my mail each day — without opening the envelopes. Inside, there will be a two-page letter from the head of the organization with a lengthy, highly crafted explanation of what the organization is doing, which makes it abundantly clear that the need is more than urgent. There might be a petition for me to sign and send back for submission to Congress. There definitely will be a plea for money.