The Importance of Making Eye Contact

I further predict that I will not read the letters even though I believe the organizations are doing good work. I will, however, feel manipulated. And I will toss the often-unopened envelopes in the trash.

What about the other 5 percent? Those are always nice surprises. I look forward to getting Greenpeace mailings, for instance. I take its missives home to savor the clarity, honesty and confidence (writing and photography included) of the branding message. I get a charge every time -- so much so that I doubled my monthly donation recently when they called and asked.