The Importance of Making Eye Contact

For instance, do they have a mission that is memorable? So many NPOs have written-by-committee, compromised-language mission statements that are paragraphs long and unrepeatable. They tend to be prescriptive, limiting and complex. Together, we hone their mission down to seven pithy words — max — to answer the questions “What at the end of the day do we want to be remembered for?” “What is our purpose?” Everyone (including the board, especially the board) knows it. It is included on all important documents. It’s like a mantra.