The Ins and Outs of Premiums

The Ins and Outs of Premiums

Oct. 4, 2005

By Abny Santicola, FundRaising Success

Not all premiums are created equal, nor do all of them work for all nonprofit organizations. Dean Rieck, consultant, copywriter and creative director with Columbus, Ohio-based Direct Creative, says personalized mailing labels, tote bags, calendars, note cards and bumper stickers can all work for nonprofits.