The Ins and Outs of Writing Profiles

Compelling profiles — of constituents, volunteers or donors — are powerful tools that a nonprofit can use to motivate donors and other supporters by illuminating its mission, demonstrating success and providing public recognition.

Unfortunately, a lot of these profiles — which appear in newsletters, on Web sites, and in PR/marketing materials and annual reports, among other places — are just boring and fall victim to what Kivi Leroux Miller calls the "tedious bio syndrome."