The Ins and Outs of Writing Profiles

Be sure to write a big finish to your profile, as Miller stressed that "your profile's ending is as important as the beginning." Epiphanies, wrap-up quotes and action steps are all good ending elements.

But beware of too much chronology, as it's boring; too many generalities; and stalling questions. What's often missing from profiles is conflict (the three-act structure) and success stories (the person's role in your organization's success).