The Job You Do

And just underneath the radar, you could detect the whispered fears of fundraising professionals from around the world: “Now what?”

While charitable organizations emptied their pockets in a rush to do what it is that charitable organizations do, the development staffs that support them had to be wondering how they were going to deal with the aftermath. Would the inevitable surge of donations make up for the funds that were piped into the relief efforts? Would donors get tapped out in the months immediately following the disaster and decline to give later in the year?