ProSpeak: Branding as a Living Organism

Since there are so many stakeholders in an organization, getting a personality profile requires the application of a number of tools that have to work in tandem. It starts with the logo, the catchy tagline, the color palette often meant to illicit an emotional response and the statement of your promise. Every product that we use has a brand, and every organization whose services we use and support is packaged to tell us more about what it is.