Going (Less) Wild
The L.A. Zoo tames its control and finds success with a simpler approach.
“It’s more tangible to see the $10 off with the strike through,” she explains, adding that the zoo is considering testing a $15-off offer.
A zoo of challenges
Changing the mailing and trying new things is important for the zoo not only because it’s “a living, growing thing,” but also because of the competition the L.A. Zoo faces.
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